{"id":48702,"date":"2022-04-04T17:10:31","date_gmt":"2022-04-04T15:10:31","guid":{"rendered":"https:\/\/bp2.eu\/dzialania-marketingowe\/"},"modified":"2024-09-05T13:37:06","modified_gmt":"2024-09-05T11:37:06","slug":"mkt-aktivity","status":"publish","type":"page","link":"https:\/\/bp2.eu\/cs\/mkt-aktivity\/","title":{"rendered":"MARKETINGOV\u00c9 AKTIVITY"},"content":{"rendered":"\n
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EXISTUJ\u00cd AKTIVITY, DO KTER\u00ddCH STOJ\u00cd ZA TO SE PUSTIT<\/strong><\/p>\n\n\n\n

MARKETINGOV\u00c9 AKTIVITY<\/strong><\/h2>\n\n\n\n
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Na\u0161e d\u016fv\u011bryhodnost a odpov\u011bdnost n\u00e1m umo\u017e\u0148uj\u00ed budovat dlouhodob\u00e9 a otev\u0159en\u00e9 vztahy<\/strong>. D\u00edky tomu m\u016f\u017eeme p\u016fsobit ve prosp\u011bch spole\u010dnosti a vyu\u017e\u00edt p\u0159itom n\u00e1\u0161 st\u00e1le \u0161ir\u0161\u00ed dosah. To n\u00e1m umo\u017e\u0148uje zv\u00fd\u0161it identifikovatelnost zna\u010dky na polsk\u00e9m, ale i zahrani\u010dn\u00edm trhu.<\/p>\n\n\n\n

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AKTIVITY CSR<\/strong><\/strong><\/h2>\n\n\n\n
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St\u0159echu nad hlavou zajistil vlk\u016fm BP2<\/strong><\/strong><\/h2>\n\n\n\n

S vlky jsme ji\u017e del\u0161\u00ed dobu na stejn\u00e9 vln\u011b. Imponuje n\u00e1m jejich t\u00fdmov\u00e1 pr\u00e1ce, v\u011brnost a z\u00e1rove\u0148 nez\u00e1vislost. Nikoli bez d\u016fvodu se pr\u00e1v\u011b vlk ocitl v na\u0161em logu. Chceme zm\u011bnit my\u0161len\u00ed o t\u011bchto \u00fa\u017easn\u00fdch zv\u00ed\u0159atech, kter\u00e1 jsou \u010dasto \u0161patn\u011b vn\u00edm\u00e1na, a to hlavn\u011b t\u011bmi, kdo o nich nic moc nev\u00ed.

V letech 2021-2022 jsme se ujali role sponzora pro vlky okrajov\u00e9 \u017eij\u00edc\u00ed v krakovsk\u00e9 zoo. Jsme r\u00e1di, \u017ee m\u016f\u017eeme t\u011bmto kr\u00e1sn\u00fdm zv\u00ed\u0159at\u016fm poskytnout finan\u010dn\u00ed p\u00e9\u010di a zajistit tak jejich blaho.<\/p>\n\n\n\n

\nDOWIEDZ SI\u0118 WI\u0118CEJ<\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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HC Ko\u0161ice<\/strong><\/strong><\/h2>\n\n\n\n

Od b\u0159ezna 2018 pln\u00edme funkci ofici\u00e1ln\u00edho sponzora hokejov\u00e9ho t\u00fdmu HC Ko\u0161ice. <\/p>\n\n\n\n

Je to jeden z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch slovensk\u00fdch klub\u016f, kter\u00fd u\u017e osmkr\u00e1t dos\u00e1hl na Slovensku na mistrovsk\u00fd titul. Sv\u00e9 z\u00e1pasy hraje na zimn\u00edm stadionu Steel Ar\u00e9na, kde je mo\u017en\u00e9 post\u0159ehnout na\u0161e reklamy.<\/p>\n\n\n\n

\nZJIST\u011aTE V\u00cdCE<\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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AMBASADOR ZNA\u010cKY<\/strong><\/h2>\n\n\n\n

Ambasador zna\u010dky BP2 od 2017 do 2022 \u2013 Adam Ma\u0142ysz. Nejlep\u0161\u00ed skokan ze v\u0161ech pokr\u00fdva\u010d\u016f a nejlep\u0161\u00ed pokr\u00fdva\u010d ze v\u0161ech skokan\u016f, kter\u00fd se rozhodl vlo\u017eit svou d\u016fv\u011bru do BP2. Spojila n\u00e1s stejn\u00e1 v\u00e1\u0161e\u0148 a neust\u00e1l\u00e9 \u00fasil\u00ed o dokonalost. Byla to obrovsk\u00e1 v\u00fdsada m\u00edt Mistra na na\u0161\u00ed stran\u011b.<\/p>\n\n\n\n

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NEJLEP\u0160\u00cd POKR\u00ddVA\u010c ZE V\u0160ECH SKOKAN\u016e<\/strong><\/h2>\n\n\n\n

Nejlep\u0161\u00ed skokan ze v\u0161ech pokr\u00fdva\u010d\u016f<\/h2>\n\n\n\n

V roce 2017 se Adam Ma\u0142ysz stal ambasadorem zna\u010dky BP2 a do roku 2022 se aktivn\u011b pod\u00edlel na vytv\u00e1\u0159en\u00ed image na\u0161\u00ed spole\u010dnosti. M\u00e1lokdo v\u00ed, \u017ee Adam Ma\u0142ysz je p\u016fvodn\u00edm povol\u00e1n\u00edm pokr\u00fdva\u010d a tato skute\u010dnost hr\u00e1la roli p\u0159i na\u0161\u00ed spolupr\u00e1ci. <\/p>\n\n\n\n

P\u0159es mnoho titul\u016f, kter\u00e9 vybojoval, nezapomn\u011bl na sv\u00e9 ko\u0159eny a sentiment\u00e1ln\u011b se vrac\u00ed ke sv\u00e9 prvn\u00ed pr\u00e1ci pokr\u00fdva\u010de. Povol\u00e1n\u00ed pokr\u00fdva\u010de se v pr\u016fb\u011bhu let vyv\u00edjelo, stalo se presti\u017en\u00ed a nezvykle atraktivn\u00ed z\u00e1le\u017eitost\u00ed. Popt\u00e1vka trhu je st\u00e1le vysok\u00e1. M\u011bn\u00edc\u00ed se realita a technologick\u00fd pokrok vedou k tomu, \u017ee mist\u0159i pokr\u00fdva\u010di mus\u00ed dr\u017eet krok s novinkami. <\/p>\n\n\n\n

Jak si Adam Ma\u0142ysz p\u0159edstavuje s\u00e1m sebe, kdyby se jeho kari\u00e9ra vyvinula jinak, kdyby z\u016fstal ve sv\u00e9m oboru? <\/p>\n\n\n\n

Kdybych m\u011bl b\u00fdt dnes pokr\u00fdva\u010dem, sm\u011b\u0159oval bych k tomu m\u00edt vlastn\u00ed firmu, nebyl bych u\u010dedn\u00edk, stal bych se mistrem. Po\u0159\u00e1d bych se u\u010dil a cht\u011bl bych zvy\u0161ovat svou kvalifikaci. Nikdy jsem se neb\u00e1l v\u00fdzev, jak to nejl\u00e9pe ukazuje m\u00e1 cesta ve skoc\u00edch na ly\u017e\u00edch a motorov\u00e9m sportu. S t\u00edmhle bych si poradil taky!<\/em><\/p>\n\n\n\n

Adam Ma\u0142ysz se v posledn\u00edch letech \u00fa\u010dastnil \u0161kolen\u00ed a vyb\u00edzel sv\u00e9 kolegy z oboru k roz\u0161i\u0159ov\u00e1n\u00ed znalost\u00ed a zvy\u0161ov\u00e1n\u00ed odbornosti, co\u017e je v dne\u0161n\u00ed dob\u011b tak d\u016fle\u017eit\u00e9.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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