eProfil
VISUAL IDENTIFICATION SYSTEM BP2
BRANDBOOK
Continuous Development also applies to the visual side of our company. When we introduced the wolf signet a few years ago, which quickly became well recognizable, we were sure that the improvement of marketing materials, in line with the prevailing trends, was the right direction.
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Logotype
The logo is the basic element of BP2 brand identification. It should be used in all materials and areas in the red version on a white background. It is a combination of the company’s name and the wolf’s signet. Thanks to this, the logo gains a unique character and a timeless look.
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The second version of the logotype
The second version of the logotypeThe use of the logotype in the second version is allowed only when the basic form of the trademark is not possible to present.
DOWNLOAD FILEProhibited use of logotypes
The logo cannot be freely modified, in particular it is forbidden to:
- Change the shape of the logo
- Change the colours of the logo
- Change the order or placement of individual elements of the logo
Using the logotype on the photos
W wyjątkowych sytuacjach (okładki wydawnictw, kalendarze, plakaty) logo może być stosowane na zdjęciu. Należy jednak zwrócić szczególną uwagę, aby wszystkie elementy logo były czytelne.
Jeżeli logo na zdjęciu jest niewyraźne, zaleca się stosowanie białej apli jako tła logo w wersji podstawowej lub czerwonej apli jako tła logo w wersji monochromatycznej białej. W obu przypadkach należy zwrócić szczególną uwagę na zachowanie pola ochronnego znaku.
Brand claim
Wherever possible, it is recommended to use an extended version of the logo consisting of a logo and a slogan.
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Wolf signet
In special cases, it is allowed to use the wolf signet alone.
DOWNLOAD THE SIGNET OF THE WOLFColours
The primary colour of BP2 is red. When designing graphic materials, the brand’s colour palette in the basic version and additional colours should be used.
RED
C 0% / M 95% / Y 100% / K 0%
R 218 / G 41 / B 28
Pantone 485 C
RAL 3000 Feuerrot
ORANGE
C 0% / M 51% / Y 98% / K 0%
R 218 / G 41 / B 28
Pantone 144 C
RAL 1028
GREY
C 0% / M 95% / Y 100% / K 0%
R 168 / G 168 / B 168
Pantone Cool Grey 7 C
RAL 7042
GREEN
C 50% / M 0% / Y 100% / K 0%
R 148 / G 193 / B 31
Pantone 390 C
RAL 6018
BLACK
C 0% / M 0% / Y 0% / K 100%
R 0 / G 0 / B 0
Pantone Black
RAL 9005
Typography
The primary typeface for BP2 materials is Gibson in Book and Semibold variations.
Korolev in Condensed Light and Condensed Bold varieties is used for advertising slogans, headlines, titles
